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Switzerland is synonymous with a certain level of luxury. Those snowy alpine peaks and the serene air of Switzerland’s lakeside cities go hand-in-hand with a reputation for the finer things in life, and a heritage of exceptional craftsmanship.

Discover iconic Swiss watchmaking, Michelin-starred cuisine, and private tours of the country’s best chocolate ateliers. Whatever little luxury you’re most interested in, DW Travel can help you bring it to life on your Swiss holiday.

If you’re already planning a trip, then take a look at our Switzerland holiday packages to see how we can help you create your ideal bespoke itinerary, or from one of our many other luxury travel options. Just looking for some luxurious inspiration? Keep reading.

Shop for world-famous Swiss watches

No trip to Switzerland is complete without exploring the world of fine watchmaking. In Geneva, you’ll find luxury boutiques from heritage brands like Patek Philippe, Audemars Piguet, and Vacheron Constantin. For a deeper appreciation of craftsmanship, make sure you visit the Patek Philippe Museum, which showcases centuries of artistry from this famous design house and boasts one of the world’s most distinguished and prestigious watch collections.

Zurich is another hotspot for high-end timepieces, with Bahnhofstrasse offering tons of impressive flagship stores. If you want a more exclusive experience, DW Travel can arrange private appointments with expert watchmakers for a truly bespoke experience – if you’re investing in a luxury watch, then make buying it an experience to remember.

Dine in Michelin-starred style

Switzerland’s culinary scene has plenty to offer: in fact, it has one of the highest concentrations of Michelin-starred restaurants per capita! Naturally, there’s a prominent blend of traditional haute cuisine and French, German, and Italian influences, but even if you only look at Michelin-starred restaurants in Switzerland, you’ll find plenty of cuisines to explore.

If you’re willing to travel around Switzerland to get some of the best reservations in Europe, then Schloss Schauenstein, Restaurant de l'Hôtel de Ville, Sven Wassmer Memories and Peter Knogl’s Cheval Blanc are the big names: all four have earned the coveted three-star distinction.

However, if you’re basing your travels in one of Switzerland’s cities, then you’re still spoilt for choice. For fine dining in Zurich, Restaurant Pavillon offers refined tasting menus in a beautiful lakeside setting. In Geneva, Il Lago at the iconic Four Seasons is perfect for delicious Italian-inspired cuisine, or try the tasting menu at L'Atelier Robuchon down on the shores of Lake Geneva.

For a unique alpine experience, head to Gstaad or Zermatt. Mountain resorts with attached restaurants - like the Alpina Gstaad’s Martin Göschel – specialise in serving gourmet dishes with incredible panoramic views. Whether it’s truffle-infused risotto or freshly made Swiss delicacies, dining here feels indulgent but never overdone.

Take a private chocolate-making tour

Swiss chocolate is world-renowned, and for plenty of delicious reasons. A luxury trip wouldn’t be complete without tasting the finest chocolate from master chocolatiers, and seeing how they’ve plied their craft for centuries. 

In Zurich, Läderach offers private chocolate-making workshops, where you can craft your own bespoke pralines. Geneva’s Favarger has been creating exquisite chocolate since 1826 and offers exclusive behind-the-scenes tours for visitors who want to learn the art of chocolate making. 

For the ultimate treat, DW Travel can arrange a private chauffeured tour of Switzerland’s most prestigious chocolatiers, complete with a tasting of their finest chocolates, plus elegant sit-down pairing experiences with coffee or tea.

Rejuvenate in exclusive Swiss wellness retreats

Wellness is a cornerstone of luxury travel in Switzerland, which is home to some of the most exclusive wellness destinations in Europe. Places like Leukerbad and Bad Ragaz are famous for their thermal waters, offering naturally heated pools surrounded by mountain views.

For something even more indulgent, you can book a luxury wellness retreat at resorts like Clinique La Prairie, Bürgenstock, and Waldhotel, where medical-grade spa treatments, personalised nutrition plans, and state-of-the-art fitness facilities encourage you to take total care of yourself inside and out. Whether it’s a day of hydrotherapy or a full week-long wellness escape, Switzerland takes self-care to a whole new level.

DW Travel can arrange VIP access to some of Switzerland’s most exclusive spa sanctuaries, complete with private transfers and tailored experiences to explore the beautiful scenic surroundings. If those alpine views are a big part of the pull to Switzerland, then take a look at our guide to Germany’s most beautiful places for even more travel inspiration.

Experience the Glacier Express in Excellence Class

Dubbed the ‘world’s slowest express train,’ the Glacier Express is one of the most iconic luxury rail journeys on the planet, and that slow travel is entirely intentional. Travelling between Zermatt and St. Moritz, the eight-hour journey glides through breathtaking alpine scenery, showing you glaciers, deep valleys, and postcard-perfect villages.

For the ultimate experience, book Excellence Class, which offers a guaranteed window seat in a refined carriage with panoramic windows, a five-course gourmet menu, champagne service, and a dedicated concierge. It’s a truly unique way to see the Swiss Alps in total comfort and style, turning a simple train journey into a once-in-a-lifetime luxury adventure.

We can include this experience  in your tailor-made itinerary, combining it with exclusive stays and curated excursions at either side of your Glacier Express journey.

Stay in iconic luxury hotels

Switzerland is also home to some of the most beautiful luxury hotels in Europe. Geneva’s Beau-Rivage offers historic charm and stunning lake views, while Zurich’s Baur au Lac is well-known for its impeccable service and sophistication. In the Alps, the Chedi Andermatt and Badrutt’s Palace in St. Moritz combine mountain scenery with indulgent spas and Michelin-level dining.

If there’s a particular hotel you’re keen to stay at, then speak to our experienced travel advisors. We can secure suites with private terraces overlooking the lakes or arrange a stay in a secluded mountain chalet for complete privacy.

Explore Switzerland in style

Luxury in Switzerland isn’t only about shopping and fine dining - it’s also about how you travel. Swap regular train journeys for a private tour by train on the Golden Pass to Montreux, or enjoy a helicopter tour over the Matterhorn. In Lucerne, take a private boat ride across the lake before a bespoke guided tour of the city’s historic streets.

DW Travel’s team can tailor every detail, from chauffeured transfers to curated experiences that let you see Switzerland at your own pace. Planning to pair Switzerland with other destinations in Europe? Our guide to Europe city breaks has plenty of inspiration.

At DW Travel, we genuinely believe luxury should feel effortless for our customers. Our team can create a bespoke itinerary that includes everything from private watchmaking tours to exclusive chocolate tastings, as well as visa assistance and seamless logistics for a stress-free journey.

Whether you want a weekend in Geneva or a multi-city Swiss adventure, we’ll design a trip that’s as refined and unforgettable as the country itself. Ready to discover luxury in Switzerland (and beyond)? Browse our holiday packages and private jet charters for more travel ideas, and start planning your tailor-made getaway.